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Satu KM Lagi

Product posts for a Malaysian running brand, from a Vitamin C sunblock to a tiger-striped cap called Pak Belang.

For
Satu KM Lagi
What we did
Social media · Product posts · Malay copywriting
Satu KM Lagi post on red: 'Panggil Saya Pak Belang Kerana Hari² Mau', with a yellow running cap and a tiger-striped cap.
Satu KM Lagi.

What we made

For Satu KM Lagi, a Malaysian running brand, we made product posts in Malay and English: a Vitamin C SPF50 sunblock, and a running cap called Pak Belang, whose headline “Panggil Saya Pak Belang Kerana Hari² Mau” plays on harimau, the Malay word for tiger.

The posts

Satu KM Lagi post on red: 'Panggil Saya Pak Belang Kerana Hari² Mau', with a yellow running cap and a tiger-striped cap.
Pak Belang cap · “Hari² mau” means “want it every day”, and reads as harimau: tiger.
Satu KM Lagi product post: a Vitamin C Sunblock SPF50 tube on a wooden plinth with leaves and a 'Free' badge.
Vitamin C sunblock

The reels

The Teh Tarik cap · Spotted at the mamak after a run. Lepas lari, order satu teh tarik kurang manis.
Topi lari, on the trail · Lari ke arah impian dengan setiap langkah. Perkenalkan topi lari kami yang bergaya.
Teh Tarik and Malaysia series · Dua-dua cap pun layan masa lari. Keep your cool under the sun on your next outdoor adventure.

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