Skip to content

← Social & ContentClient

Endurance Nature

Race campaigns for a Malaysian trail-race organiser: launches, race tees, medals, route maps and a post for every sponsor.

For
Endurance Nature
Year
2025–26
What we did
Social media · Event campaigns · Copywriting
See it
endurancenature.com.my
Penang Hill 2026 15 km finisher medal, front and back, with the funicular on its face.
Endurance Nature, 2025–26.

The context

Endurance Nature was founded in 2014 by some of Malaysia's leading ultrarunners. Its races include the Ultimate Trails of Penang, the Penang Hill Heritage Forest Challenge and TiTi Ultra.

The problem

Race organisers live in cycles: announce, open registration, reveal the tee and the medal, brief runners, thank sponsors. Then the next race starts before the last one is over.

What we did

  1. 01

    One look per race

    Penang Hill runs in teal and green with runners climbing through the forest; Ultimate Trails gives every distance its own colour; TiTi Ultra lives at sunset on the mountain road.

  2. 02

    Every sponsor, thanked by name

    Thirty-one sponsors at Penang Hill, and each one got its own post and its own caption, not a logo wall and a thank-you.

  3. 03

    Captions that answer the questions first

    Fifty captions for one race, and every one carries the date, the start time and the meeting point, so runners don't have to ask.

UTOP 2026 · Tee reveal series

Five distances.
Five colours.
One system.

Each distance has its own colour, from the shirt to the post behind it, so a runner can find their race in the feed before reading a word.

Tee reveal post for the 100 Miles category: a black and gold race tee, front and back, on a dusk mountain ridge.

The season

Penang Hill Heritage Forest Challenge

16 August 2026 · Penang Youth Park to Penang Hill

  • 8 km route map post, elevation gain 1,001 m.

    8 km route map

  • Silver 8 km finisher medal post, front and back.

    8 km medal

  • The 15 km medals hanging on green patterned ribbons.

    15 km medal

  • Registration extended until 15 July 2026 post with a QR code.

    Registration extended

  • Official sponsors line-up post with every sponsor's logo.

    Sponsor line-up

  • Lucky draw sponsors line-up post with every sponsor's logo.

    Lucky draw sponsors

Ultimate Trails of Penang

9–11 October 2026 · Lapangan Memanah, Youth Park, Penang

  • Registration poster: Your trail. Your story. 100, 60, 40 and 25 km categories.

    Registration

  • Tee reveal post for the 100 Miles category: a black and gold race tee, front and back, on a dusk mountain ridge.

    Tee reveal · 100 Miles

  • Tee reveal post for the 100 KM category: a red race tee, front and back, against red forest light.

    Tee reveal · 100 KM

  • Tee reveal post for the 60 KM category: a lime green race tee, front and back, on a green hillside.

    Tee reveal · 60 KM

  • Tee reveal post for the 40 KM category: a yellow race tee with red stripes, front and back.

    Tee reveal · 40 KM

  • Tee reveal post for the 21 KM Red Bull category: an orange and yellow race tee with the Red Bull trail emblem.

    Tee reveal · 21 KM Red Bull

TiTi Ultra

Ride 2025 · Ultra 23–25 April 2027

  • TiTi Ultra Ride post: four cyclists racing, with a Join now badge.

    Ride · join now

  • TiTi Ultra Ride post: a road cyclist climbing, early bird registrations open.

    Ride · early bird

  • TiTi Ultra 2027 save-the-date post: 23, 24, 25 April 2027 over a mountain road at sunset.

    Ultra 2027 · save the date

Every caption says when, where and what next.

50 captions for Penang Hill alone, one for every post. Here are four.

Want this for your business?

Tell us on WhatsApp

Next

Polar Malaysia

Launch posts for Polar's running watches in Malaysia: the Pacer, the Pacer Pro and the sensor inside them.