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Polar Malaysia

Launch posts for Polar's running watches in Malaysia: the Pacer, the Pacer Pro and the sensor inside them.

For
Polar Malaysia
What we did
Social media · Product launches · Art direction
Polar Pacer launch poster: a white and a black Pacer on a blue-violet background, with battery life and sport-profile specs.
Polar Malaysia.

What we made

For Polar Malaysia we made launch and product posts for the Pacer and Pacer Pro running watches: a spec poster for each launch, a question-led post that turns the two watches into two kinds of runner, a line-up of the range, a close-up of the Precision Prime heart-rate sensor, and a post that places a Polar watch over the Petronas Twin Towers in Kuala Lumpur.

The posts

Polar Pacer launch poster: a white and a black Pacer on a blue-violet background, with battery life and sport-profile specs.
Pacer launch
Polar Pacer Pro poster: a maroon watch over a running track, with Hill Splitter, turn-by-turn guidance, running power and four colours.
Pacer Pro features
Square post on orange asking 'Which kind of runner are you?', with a Pacer Pro and a Pacer side by side.
Which kind of runner are you? · A question instead of a spec sheet: the two watches become two kinds of runner.
Five Polar watches lined up across a running track at night, with the line 'Everything you need: from start to finish.'
The full line-up
A white Polar watch floating in front of the Petronas Twin Towers in Kuala Lumpur.
Over the Twin Towers · A global brand, placed in Kuala Lumpur.
Close-up of the heart-rate sensor on the back of a Polar watch: 'We get under your skin like no one else can.'
Precision Prime sensor

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