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LM Sport

A brand home for an endurance-gear distributor: eleven brands, five categories, and a clear path to the official Shopee store.

For
LM Sport Trading Sdn Bhd
Year
2026
What we did
Information architecture · Web design · WordPress build
See it
Preview build
The LM Sport homepage, full length
The LM Sport homepage, launching soon.

The context

LM Sport distributes endurance brands (COROS and Suunto watches, Maurten and SaltStick nutrition, PANGU and T8 gear) through two branches, more than a hundred dealers and an official Shopee store.

The problem

A distributor's website has an unusual job. It isn't the checkout. It's the place a runner checks to confirm a product is genuine, find the right model, and get pointed to a trusted place to buy.

What we did

  1. 01

    Brands first, products second

    Runners shop by brand loyalty, so navigation opens with an A–Z brand index (A–I, J–P, Q–Z) before categories.

  2. 02

    Five categories, no more

    Shoes, Wearables, Pack & Hydration, Gear, Gadgets. Everything the catalogue carries fits one of them without a “misc” bucket.

  3. 03

    Trust in plain sight

    “100% authentic”, warranty support and after-sales service sit where the purchase decision happens, not in the footer.

The site, page by page

Screens from the site before launch. Hover the window to stop it scrolling.

The LM Sport homepage, from the hero down to the footer.
The whole homepage, top to bottom
Product page: Price, specs and one clear button: Buy on Shopee.
Product page. Price, specs and one clear button: Buy on Shopee.
Gear categories: Five categories, and nothing that needs a “misc”.
Gear categories. Five categories, and nothing that needs a “misc”.
Catalogue: Filter by brand, category or subcategory, or just search.
Catalogue. Filter by brand, category or subcategory, or just search.
About and footer: Two branches, a hundred-plus dealers, and the official Shopee store.
About and footer. Two branches, a hundred-plus dealers, and the official Shopee store.

The numbers

brands carried, from COROS to Maurten
11+brands carried, from COROS to MaurtenPublic profile, Oct 2026
dealers across Malaysia
100+dealers across MalaysiaPublic profile, Oct 2026
retail branches
2retail branchesPublic profile, Oct 2026

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